Leadership Team

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David Allen, PhD



Dr. Allen has extensive experience in botanical research, management, product development, regulatory affairs, sales, and marketing. He was a publisher for a national wellness-oriented magazine, is one of the founders of a health product company, and is working with nutraceutical, functional food, and herbal companies in Sweden, Italy, Switzerland, Germany, Denmark, Norway, England, Poland, Canada, France, Japan, Taiwan, South Korea, and China.


His focus is on botanical API and dietary supplements, and their potential for botanical drug development.

Regional representatives

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   Joerg Gruenwald, PhD

     SVP of Germany


     Dr. Joerg Gruenwald is Founder and Chief Scientific Advisor of Analyze & Realize GmbH in Berlin, Germany, a specialized research and consulting company for natural health products,
phytomedicines, functional foods, dietary supplements etc. He has authored and edited 13 books, including Physician's Desk Reference (PDR) for Herbal Medicines, Plant-Based Ingredients for Functional Foods, and acted as a co-editor of the American Botanical Council’s The Complete German Commission E Monographs, as well as over 300 scientific articles. He serves as Expert Committee Member of the United States Pharmacopoeia (USP) Committee on Botanical Dietary Supplements and Herbal Medicines from 2015-2020 and as Vice Chair of their Admission Evaluation Joint Subcommittee. He is Board Member of the American Botanical Council (ABC) and editor and editorial board member of 7 scientific journals, e.g. „Phytomedicine“. He has worked as advisor to the Office of Dietary Supplements at the U.S. National Institutes of Health, was chairman of the American Herbal Products Association’s International Committee and member of the Council for Responsible Nutrition’s Botanical/Quality Standards Committee. He regularly serves as Chairman and speaker at international conferences like Vitafoods, Health Ingredients, Food Ingredients etc.